We understand that every business is unique and requires a customized approach to digital transformation.
During our engagements, we work closely with clients to define the environments they will be creating and the rules within those environments. Once a clear vision has been defined, we conduct interviews discussing needs, use cases, and configurations. During this early phase, we identify champions within each department/division and identify the roles they will perform. We discuss potential admin functions, the adoption of digital workflows, and further organizational changes. In addition, we define outcomes, structures, and expected results. Once we have this information, we can communicate clearly to those empowered in Owner/Creator roles.
For every business framework we modernize, we first define what success looks like. This can be seen in the process I described above. What follows is a recommended strategy for criteria mapping, a means of achieving quality assurance. There are many valid approaches to this step of assessing both process and outcome. Whatever a client chooses to do, we make sure the business outcomes are supported by the implementation of key technologies and the overall objectives of your organization.
In all, there are six phases to consider. They are interconnected and form the foundation of the modernization and digital transformation experience. Under each is listed several examples unique to every client.
Phase 1: Outcomes
o Cultural transformation: A culture that supports growth and is empathetic towards employee needs is necessary for successful digital transformation. At Team Nexinite, we believe that the adoption of new technologies should align with a shift away from entrenched legacy processes.
o Employee retention: Employees often question their roles, especially after the adoption of new technology. During the transformation process, leverage the right digital strategies to engage your most talented employees.
o Talent acquisition: Acquiring top talent is critical to business success. Identifying the right skills and communicating effectively with potential hires is easy when you have the right tools. Effectively, digital transformation reduces the time spent on recruitment efforts.
o Social engagement: Strong engagement on platforms such as Facebook, LinkedIn, and Twitter can increase both leads and conversions. Digital transformation facilitates this.
o Operational agility: Digital transformation also improves your company’s ability to respond to changing market conditions and to remain agile in the face of new challenges.
o Employee sentiment: Insights from qualitative data analysis can be used to facilitate productivity growth. Digital tools that utilize natural language processing and machine learning are critical for sentiment analysis.
o Employee recommendations: Listening to employee recommendations is critical for increasing engagement throughout the digital transformation process. The workplace experience can shape employee adaptability to transformation.
o Customer feedback: The right digital tools can be used to gather consumer data. And, that data can be analyzed to identify what your customers say about your products and services. In turn, this allows you to create better products and marketing campaigns to target the right consumers.
o Innovation measures: More than ever, business resilience depends upon new ideas from varied sources. Digital forums are a great way to gain new ideas and drive product innovation.
o Customer experience impacts: We work with you to create digital solutions that deliver faster services to your clients while reducing service incidents. Your clients enjoy faster responses to inquiries, which increases brand loyalty.
o Cost savings: The automation of business processes will result in cost savings. In addition, accurate predictive data analysis can improve decision making. Instead of targeting random customers, your business can better understand customer purchasing behavior and align marketing campaigns accordingly.
o Data security: Team Nexinite oversees all digital transformation processes to ensure the safe migration of data. We also help you establish robust data security.
o Process simplification: Digital transformation results in more efficient business processes. Data retrieval, duplication, storage, and access are automated.
o Retirement of legacy systems: Retiring redundant systems is critical to retaining a competitive advantage in the modern marketplace.
o Use of desired tools: Tools like Office 365 Sharepoint enhance employee collaboration, improves data security, and increases productivity rates. Instead of relying on expensive on-premise tech frameworks, employees can track and access data anywhere.
o Employee morale: Digital tools empower employees to be more successful. This, in turn, increases company morale.
o Employee productivity: Off-premise collaboration is now possible with cloud solutions that transcend geographical barriers. Automated processes also reduce redundancies and free workers to focus on more critical business tasks.
o Employee engagement: Employees can interact with supervisors and directly respond to comments on digital forums. They can also share feedback and sentiments on new policies.
o Idea generation: Digital forums promote immediacy in communications and reduce the need for manual form letters.
Phase 2: Enablement Strategy
Combine the right Microsoft tools with a sales enablement strategy to increase revenues. Digital tools can increase the impact of your content marketing campaigns. It can also simplify the process of collecting contact information and feedback, which can be sources of friction during the buyer’s journey. You can streamline feedback collection on all platforms to ensure that your leads enjoy a standard experience every single time.
Phase 3: Engaging Stakeholders
Engaging all stakeholders ensures buy-in for digital transformation. Candid conversations and timely responses to inquiries about digital transformation and its impact on service delivery are critical to success.
Phase 4: Expanding the Implementation Team
We begin by establishing small teams. Once the goals for the first phase of implementation are achieved, we will expand the teams and push transformation to other parts of your organization.
Phase 5: Expanding Governance and Information
Level 1: The authoritative team for a division or business unit. Usually restricted to official members of this division/unit. Think of this level as similar to reserving a domain name. You want control of how division teams are named and who the members are. Create roles before adding users.
Level 2: Project, service, or initiative teams with a smaller scope. Normally cross-organizational and may include guests. Before creating this team, think just beyond the boundary of the project or service you are working on. Would it make sense to combine forces with another Team? Make every effort to minimize the number of Teams individual users have to consult when working on the same project.
Level 3: Point in time projects. Small tight-knit team with individual scope; may include guests. Self-service on-demand teams. Frictionless provisioning.
Phase 6: Streamlining Business Engagement
An essential part of driving digital transformation and usage in Microsoft Teams is working with your business units to understand what needs, opportunities, and challenges they have. While similar to the traditional IT-to-business conversation, your focus should be on what is needed. Listen before moving to technical requirements. In many cases, out-of-the-box features in Teams will meet the needs of your organization. We often see big ideas and complex processes dominate the conversation when a less-is-more approach will work better to accelerate the adoption of these tools.
Instead, optimize your current business model by creating feedback loops to steadily drive the adoption of digital transformation.
The above are good guidelines for implementation. Again, requirements and outcomes differ per client. The next step is to develop a concept of what the environment would look like using the technology available and configuring around best practices. This will give you the opportunity to see how digital transformation fits into your organization. It eliminates the topic of infrastructure as a talking point when communicating the rollout. Finally, it allows the conversation to stay focused on needs and use cases within the infrastructure.