The Benefits of Power BI Analytics

From McKinsey to Deloitte, every major research and consulting firm agrees on one thing: data is the future. In 2014, Wired announced that data is the engine of the digital economy, and since then, businesses have invested billions in data-driven initiatives.

But, let’s pull off the Band-Aid: data is worthless. Alone, data has no tangible value. The real magic happens when data merges with analytics.

Unfortunately, analyzing data isn’t always easy. According to studies, 73% of business data goes unused. Meanwhile, 90% of dark data or unstructured data is never analyzed, and 30% of global servers are under-utilized. This represents many missed opportunities.

Whether you’re leaving data in S3 buckets, dumping it into data lakes, or storing it in siloed platforms, the majority of data is “invisible” and therefore, presents no benefit to your organization.

But, this doesn’t have to be the case. Businesses across the globe are rallying behind solutions like Power BI to visualize and utilize all of their data.

What is Microsoft Power BI?

Microsoft Power BI is a data visualization and business analytics tool that’s part of the ever-growing Microsoft ecosystem. But, it’s difficult to define Power BI succinctly.

Typically, data and visual analytics tools are built to handle a specific need (sales, R&D, marketing, etc.). However, Power BI is built for literally any business need. It can connect to virtually any data source, visualize it, and deliver business intelligence from it — all with the magic touch of machine learning and AI.

Power BI makes it easy to create reports, share insights across departments, collaborate with others, and develop a data-driven solutions platform. You can use BI to make financial forecasts, analyze large volumes of unstructured data, and empower your data science department. In other words, Power BI is a solution built for almost every data-driven problem your company experiences in the modern, digital ecosystem.

In 2016, Microsoft and Adobe announced a joint partnership aimed at helping businesses achieve digital transformation. In 2018, they extended that partnership globally, and, this year, Microsoft is slated to discuss more developments and successes related to that partnership at Adobe SUMMIT 2020.

Power BI has an Adobe Analytics connector that bridges both solutions together — allowing you to visualize and strategize with Adobe Analytics data straight from your Power BI dashboard.

Using Power BI to Create World-Beating Digital Strategies

Like any other data source, Power BI can connect to data source, feed off its data, and present you rich visuals and detailed business intelligence based on that data. It gives you the tools you need to give your team up-to-date and hyper-accurate information on the customer experience. Better yet, Power BI offers mobile capabilities and can also be integrated into the rest of your Office 365 ecosystem.

So, not only do you get real-time customer experience data fed right into your visualization and reporting platforms, but you can also leverage Power BI to use that data to derive business value from it.

Nexinite Can Help You Embrace Digital Transformation

Power BI is the single most powerful business intelligence tool at your disposal. At Nexinite, we may be Microsoft evangelists, but we also know value when we see it. Are you looking to transform, analyze, and utilize all of that rich data you have sitting in siloed platforms and CMS (customer management systems)? If so, we can help.

Nexinite is a certified Microsoft Partner, and we can help you build the perfect BI ecosystem for your data needs.

Remember: data is money. To understand why data is one of the most valuable assets your business owns and to learn how to leverage it, contact us. We’ll work with you to accelerate your digital strategy and achieve all your business goals.

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